Fitbit

Fitbit buys Pebble’s software assets, but cancels new hardware

Fitbit, the maker of popular activity and fitness trackers, has officially acquired Pebble. The deal was finalized this morning, both companies have said.

The acquisition includes all of Pebble’s software assets, but excludes any hardware. Yup, that’s right—looks like the Pebble smartwatch is officially dead.

“Due to various factors, Pebble is no longer able to operate as an independent entity,” the company said. “We have made the tough decision to shut down the company and no longer manufacture Pebble devices.”

Fitbit said to be buying Pebble for around $40 million

Fitbit is set to acquire troubled smartwatch-maker Pebble, according to a report from The Information. The deal is said to be mainly about the company’s intellectual property and software, and will likely result in the end of Pebble hardware.

In a subsequent report, TechCrunch says a source close to the startup pegged the deal in the neighborhood of $34 to $40 million, and it will just barely cover its debts. In the past, it was rumored Pebble received offers as high as $740 million.

Fitbit unveils fashionable Alta activity tracker with swappable bands

Wearable maker Fitbit on Wednesday announced a brand new activity tracker with fashionable design that gives you the ability to swap bands.

Featuring five days of usage on a single charge and a selection of bands, including leather ones and a stainless steel bracelet, Fitbit hopes to appeal to the burgeoning market of stylish tech gadgets that are worn on one’s body.

The Alta has the usual assortment of movement-tracking sensors and includes a slim touchscreen OLED display that shows basic stats and notifications relayed from a smartphone.

Fitbit unveils new ‘Blaze’ fitness smartwatches

Wearable company Fitbit at CES 2016 in Las Vegas announced a brand new lineup of fitness-focused smartwatches, marketed under the Blaze moniker. Featuring a sleek design and easily interchangeable accessories, the Blaze lineup offers an enhanced fitness and workout experience with advanced coaching and other features.

All devices are outfitted with a color touchscreen, have a built-in heart rate tracker and SmartTrack exercise recognition and support interchangeable bands and frames.

Fitbit Surge gains bike-tracking, multi device support announced

Monday, fitness tracker maker Fitbit took pre-emptive steps ahead of Apple Watch launch next month, giving its fitness bands new features.

The company announced a new outdoor bike-tracking feature on its $249 Surge fitness tracker. In addition, it rolled out multi-tracker support allowing users to easily switch between multiple Fitbit models throughout the day. Multi-band support allows Fitbit fans to register up to six fitness trackers in their Fitbit account, one of each model.

The system then automatically pings the user when she or he switches trackers.