The Sun Valley tech and media conference is kicking off today. Apple's CEO Tim Cook arrived to Idaho-based Sun Valley Resort earlier today and was unexpectedly accompanied by Senior Vice President of Internet Software and Services, Eddy Cue.
More than 300 executives from technology and media companies are slated to attend the annual conference, which runs through Friday and is hosted and wholly independently funded by private investment firm Allen & Company.
Cook was in attendance of last year's retreat, but this time around he's brought Cue with him, perhaps to kick the show up one more notch and cut lucrative new content deals...