This year's Earth Day falls on next Monday, April 22. Apple previously honored Earth Day with themed app collections and editorials on App Store. This year will be no different.
Apple today officially announced the rules and awards in its latest Activity challenge for Apple Watch wearers, designed to celebrate Earth Day next Monday, April 22.
As it has done in 2017 and 2018, Apple will once again challenge all Apple Watch wearers around the world to go out on April 22 and complete any workout for at least 30 minutes.
We’re more than three months past Earth Day but that didn't stop Apple from posting a brand new, whimsically animated Earth Day video to its YouTube channel yesterday.
The 60-second clip details the company's effort to preserve and manage forestland.
Last year, Apple honored Earth Day with an App Store promotion that sent 100 percent proceeds from select app purchases to the World Wildlife Fund (WWF). It ended up being wildly successfully as the company revealed it donated $8 million to the fund. This year in celebration of Earth Day 2017, the two brands are collaborating on a similar money-raising initiative involving Apple retail stores.
Did you know that Apple makes its own artificial sweat to test whether or not products like Apple Watch and Apple Pencil that come in direct contact with the human body would irritate the skin? Neither did I, but that's what they apparently do. I was educated about this, and other fun facts, by watching Apple's new cartoonish videos that highlight the company's efforts at sustainability.
Apple's 2017 Environmental Responsibility Report, covering fiscal year 2016, states that the company will establish a “closed-loop supply chain” and stop mining the earth altogether in order to make its products from 100 percent renewable or recycled materials, including aluminum, copper, tin and tungsten.
An industry-changing objective, indeed, but Apple has yet to completely figure out how to do it. “One day we’d like to be able to build new products with just recycled materials, including your old products,” said the Cupertino firm.
In addition to a nicely done environment-focused video posted yesterday, in which Apple boasts how its data centers run on 100 percent renewable energy, the Cupertino firm this morning released another Earth Day focused television ad on its YouTube channel, this one promoting recycling.
Featuring Siri and Apple's recycling robot Liam, the 25-second video has Siri conversing with the robot, asking him what he's doing for Earth Day.
During the March keynote, Apple emphasized the company's commitment to reducing its impact on the environment, even including a video of their Liam robot, which carefully takes apart recycled iPhones. Recently, Apple also bolstered their in-store trade-in program, allowing users to bring in older devices for upgrades, receiving credit for their purchase.
As we approach Earth Day, Apple is offering exclusive wallpapers for customers who decide to trade-in their device. Luckily, we can all enjoy their customized wallpapers, as they are hosted on a publicly accessible Apple website via apple.com/recycling/thanks. Step inside to get your hands on these new Apple exclusive wallpapers, including versions for the iPhone SE.
Today is Earth Day and Apple Stores around the world are marking the occasion with revamped signage outside the brick-and-mortar locations featuring green leaves. Although the physical stores now rock logo leaves tinted in green, the Online Apple Store was unaffected as of this writing.
The Apple.com homepage is heavily promoting the company's green initiatives based on the updated 2015 Environmental Responsibility Report and an accompanying video entitled ‘Better Starts Here’, which highlights “significant progress” the company has made in terms of its commitment to preserving our environment during the 2014 fiscal year.