A barrage of tests conducted by screen experts at DisplayMate, and they know this stuff inside out, has shown that the 6.5-inch OLED display in iPhone XS Max has reclaimed the “Best Smartphone Display” crown for Apple.
According to DisplayMate, OLED has gotten to the point where its tremendous performance advantages over LCDs make it the definitive premier display technology for top-tier smartphones in the foreseeable future over the next 3-5 years.
An in-depth analysis of Apple’s latest display technology conducted by DisplayMate has shown that the new 9.7-inch iPad Pro is outfitted with “a truly impressive” Retina display, which DisplayMate described as a “major upgrade” over that used in the iPad Air 2.
The 9.7-inch iPad Pro, DisplayMate has found, delivers “color accuracy that is visually indistinguishable from perfect”.
Apple’s new iPad Pro with its massive 12.9 inch screen offers a stellar viewing experience but the device doesn’t quite match the quality of the iPad mini 4’s screen, according to an excruciating barrage of mobile display tests conducted by technology experts over at DisplayMate.
Surprisingly, the iPad Pro’s panel ranks slightly lower than that on Microsoft’s new Surface Pro 4 tablet/laptop hybrid and earns the same “A” rating as the iPad mini 4.
A thorough analysis of a much improved screen utilized on Apple’s fourth-generation iPad mini conducted by DisplayMate has determined that the tablet’s display technology is comparable to the iPad Air 2, iPhone 6 and iPhone 6 Plus. The long story short, its screen has richer colors and better color accuracy with a 36 percent better reflectance versus the iPad Air 2 for improved readability.
After putting the stainless steel Apple Watch through a barrage of excruciating screen benchmarks, display expert Raymond Soneira of DisplayMate Technologies has determined that its sapphire protection actually degrades image quality.
But it’s not Apple’s fault, really. Even though sapphire is the second-hardest transparent material after diamond, the substance suffers from a higher reflectance versus a less expensive ion-strengthened glass utilized on the entry-level aluminum Apple Watch Sport as well as the iPhone 6 and iPhone 6 Plus devices.
It’s official: the iPhone 6 Plus has raised the bar for LCD display performance up by a notch and earned itself the title of the Best Performing Smartphone LCD display “that we have ever tested”, as per a detailed display shootout conducted by DisplayMate Technologies, a professional video calibration equipment producer.
Note that the benchmark did not take into account OLED screens from Samsung, which use a different display technology from the Retina HD screen on the iPhone 6 and iPhone 6 Plus.
In terms of the best overall smartphone display, which includes both LCD and OLED technologies, Samsung’s Galaxy Note 4 with its Super AMOLED display still comes on top, leaving the iPhone 6 Plus with the “Best Performing Smartphone LCD display” designation.
The iPhone 6 also has “a very good display” which is somewhat held back by its lower resolution and pixel count compared to the iPhone 6 Plus.
Apple has long been rumored to be adopting Sharp’s sophisticated IGZO display technology for iPhones and iPads, but the reported ongoing yields issues have prevented it from making the switch over concerns on maintaining a minimum level of capacity.
At the same time, it hasn’t gone unnoticed that the iPad Air achieves the same 10-hour battery life (and 24-hour LTE hotspot performance) in spite of packing in a powerful 64-bit A7 processor and, more importantly, a much smaller battery than its predecessor, 32.9 Whr versus 43 Whr for the iPad 4.
Now, one of the benefits of using IGZO display technologies is vastly reduced power consumption. So, has Apple switched to IGZO panels for the iPad Air or not?