The NFL has signed a new marketing deal with Bose Corporation, which could spell trouble for Apple’s Beats. According to Recode, the new partnership has the National Football League banning its players from wearing Beats headphones while on TV.
The ban encompasses all other non-Bose headphone brands, not just Beats, and includes TV interviews conducted during pre-season training camps, practice and on game day—starting before kickoff and not expiring until 90 minutes after the play ends.
As Apple is prepping to shell out $3 billion to buy Beats Music and Beats Electronics’ high-end headphone biz, reports are coming in that audio equipment specialist Bose has gone on the offense and is now taking Beats Electronics to court over its noise-cancelling headphone patents.
Bose alleges its patented tech is used in the Beats Pro noise-cancelling headphones and other products like the Beats Studio and Beats Studio Wireless.
Furthermore, Bose is now seeking financial damages and a sales ban on some Beats headphones, claiming patent infringement. Bose develops, markets and sells a vast range of loudspeakers, noise-cancelling headsets, automotive sound systems, amplifiers and headphones.
Needless to say, Bose holds a number of patents in this space. Its QuietComfort line of headphones has in particular proven itself popular with consumers who want to get away from outside noise. And just like Beats, Bose gets frequently criticized as some reviewers slam their high-end products for being overpriced and of average quality…
Not everyone is a fan of Bose audio products. They are typically more expensive and have fewer features than their counterparts, but still, they manage to sell a ton of them. And the SoundDock is the perfect example of that.
Introduced in 2004, the $200+ Bose SoundDock is one of the most recognizable lines of iPhone/iPod speakers on the market. And this month, Bose is going to release a new version of the Dock with Lightning support…