Standalone bands for the Apple Watch are now available across select brick-and-mortar Apple Stores in the United States, the United Kingdom and possibly elsewhere, according to latest reports.
As reported by Twitter user AppleRadar, an Apple Store in Miami is now carrying the Classic Buckle and the Sport Band in multiple colors, with additional bands likely arriving soon.
Apple on Monday launched an official program for companies to develop third-party bands for the Apple Watch. As noted by 9to5Mac, a website just popped up on Apple's developer portal called 'Creating Bands for Apple Watch,' and it offers up details on a new 'Made for Apple Watch' program.
On the site, Apple explains that Watch bands are "easily changed with simple release buttons and lugs that secure the band to the Apple Watch case." A set of guidelines and a lug profile are provided for those that want to create custom bands, and Apple says official Watch lugs will be available soon.
Innovation that went into conceiving, designing and engineering the Apple Watch extends to the bands, too. And as we count down the remaining days until Watches start shipping, the United States Patent & Trademark Office (USPTO) has just granted Apple a trio of patents covering designs for the most popular Watch straps, branded the Sport Band, Classic Buckle and Link Bracelet.
Interestingly enough, all three patents are titled just “Band” and described as covering “the ornamental design for a band”. The newly issued patent grants arrived just one month following another USPTO patent award for the Watch's Modern Buckle strap.
Apple continued its PR push for Apple Watch in Italy this evening, Jony Ive hosting a Design Week event in Milan allowing folks to try on the new wearable. The design chief also used the occasion to unveil what appear to be exclusive new colorways for the Apple Watch Sport band.
The photos you see both above and below, first spotted by 9to5Mac, were posted to Instagram by Umberta Gnutti Beretta, wife of heir to the Beretta firearms empire Franco. In them you can see Ive posing for photos, and a platter with dark blue, red, yellow, and light pink Sport bands.
With such a high-profile launch of a new-category (fashionable) gadget on its hands, little wonder Apple is admittedly enlisting help of the world's top fashion editors, celebrities and athletes in an unprecedented attempt to position the gizmo in the public's consciousness.
The latest in celebrity Watch signings came via British professional rugby player and captain turned cyclist, Will Carling.
Earlier today, Carling on Twitter showed off his stainless steel Apple Watch sporting what appears to be a bespoke red Sport band.
Following a recent TechCrunch report which claimed the Apple Watch Sport would ship with a three-piece band, the updated “What's In The Box” section on the Online Apple Store has now confirmed that the fluoroelastomer band indeed includes three pieces to make either a Small/Medium (S/M) or Medium/Large (M/L) strap. The discovery was first made by MacRumors on Thursday.
Microsoft this morning unveiled its long-rumored wearable: the Microsoft Band. With a design resembling Samsung's Gear Fit, the fitness-tracking wristband features 10 sensors, supports all major mobile platforms, and integrates with Microsoft's new cloud-based Health service.
Interestingly enough, Microsoft decided to skip any kind of media event or press release, opting instead to reveal the device to Recode following the discovery of new Health apps on iOS and Android last night. So was this meant to downplay an insignificant launch? Let's find out.
Microsoft has outed its upcoming 'Band' wearable in what appears to be the premature release of multiple applications. This evening, 'Microsoft Health' landed in iPhone, Android and Windows stores, and a Microsoft Band Sync client popped up in the Mac App Store.
It's unknown at this time if the releases were unintentional, or part of a cheeky PR stunt, but it's likely the former, given the scope of the apps. Microsoft has long been rumored to be working on a cross-platform wearable, and recent reports say it's preparing for launch.