According to sources who spoke to MacRumors on condition of anonymity, Apple told certain developers to have their Watch apps ready by mid-February.
Ostensibly, among them is one of biggest Apple Pay partners who was reportedly asked to prepare an iOS app with WatchKit support and have it ready to launch in the App Store by February 12.
The wrist-worn gizmo is arriving in April, Apple CEO told investors on an earnings call earlier this week. Conventional wisdom says testing third-party apps ahead of the launch is necessary to ensure key Watch apps work properly and, more importantly, don't create a major drain on the battery.
Another possibility: carefully-selected developers get a chance to show off their apps at a launch event, assuming there's any. In addition to furthering the Watch narrative, featuring third-party apps in live demos at another event would go a great length toward explaining what the Watch is really for and maybe turn us all into believers.
Sounds plausible?