Apple CEO Tim Cook, often compared to the iPhone maker's mercurial co-founder Steve Jobs, is pictured in a new profile as a nuts-and-bolts technocrat able to balance a softer corporate image with the ability to make hard choices. After two years at the helm of the consumer electronics giant that is Apple, Cook is being described as a "methodical" and "no-nonsense" guy not afraid to make tough decisions.
Ahead of launching a new version of the flagship iPhone, Reuters speaks with Cook's co-workers and colleagues, showing the Apple CEO is "as different as could be from that of his predecessor"...