Apple is determined to make the App Store a safe playground for children and has begun enforcing its own long-standing which requires that app icons, screenshots and video previews adhere to the 4+ age rating, PocketGamer reports.
Developers who do not censor the App Store marketing material will see their apps rejected from the store. A few devs corroborated Apple's intent to make the App Store family-friendly and inoffensive.
Some of the developers who voiced their concern include Tempo developer Splash Damage, creators of Gang Nations and Bullet Rush and many others.