Facebook is working hard to turn its Messenger app into a platform for doing all sorts of useful things beyond mere message exchange between friends.
According to a report Friday by TechCrunch, the company is planning on enabling developers to add customer service chatbots and live chat functionality to Messenger and has already introduced Live Chat APIs for Messenger.
A presentation give to select Messenger chatbot developers mentions something called “Structure Messages”, which are basically automated responses that may include a title, image, a description, a URL and calls to action such as visiting a website, viewing an e-commerce order or making a restaurant reservation.