After demonstrating several new Apple Watch features, Apple VP Kevin Lynch invited Director of Fitness and Health technologies Jay Blahnik to come up on stage and talk about some new fitness features. Perhaps most notable is a new feature in the Activity app called Activity Sharing.
As the name suggests, Activity Sharing brings social challenges to the Apple Watch, allowing users to easily send fitness achievements and stats to friends and family, fostering competition. This is something that has helped Fitbit grow and popularity and is a welcome addition to the Watch.