App Store Apps

Viber launches Public Accounts for brands, overhauls media menus in iPhone app

Popular messaging app Viber today launched a new account format, called Public Accounts, which allows businesses and brands to interact with users. More than a thousand Public Accounts from such brands as BBC, Mashable, The Washington Post, The Weather Channel and more were available at launch, with many more to follow in the coming days and weeks. Subscribing to Public Accounts allows users to get updates from brands they love and post messages that other followers will see.

WhatsApp for iPhone gains GIF search feature

Facebook-owned WhatsApp two days ago gained support for sending and receiving animated GIFs, as well as sending short videos or Live Photos as GIF attachments. Today the team issued a small update to WhatsApp's iPhone application in the App Store, bumping version number to 2.16.16 and adding another handy feature: a built-in option that lets you find animated GIFs to attach to your messages from within the app.

Join Microsoft’s Skype Insider initiative to beta-test upcoming features

Microsoft is launching a new Skype Insider initiative which invites users to download pre-release builds and test upcoming features before they're rolled out to everyone.

Microsoft already has similar programs available for Windows and the Xbox and now Skype users can sign up online at the Skype Insiders registration form. If you decide to participate in the program, you will be permitted to install pre-release builds of Skype alongside your current version of the app.

Dedicated Apple Support app soft-launches in the Netherlands

A year ago, screenshots and information leaked concerning Apple's dedicated iPhone app designed to consolidate users' support, repair and troubleshooting needs in the palm of their hand. Last evening, a brand new Apple Support app launched on the App Store in The Netherlands ahead of its presumed staggered rollout around the world.

With it, owners of iPhone, iPad and iPod touch devices can explore their support options, schedule repair appointments, manage AppleCare services and more.

Vine could potentially live on as Twitter reviews multiple offers from prospective suitors

Twitter is currently entertaining multiple purchase offers from potential Vine buyers, meaning the once very popular shortform video-sharing service could live on assuming Twitter manages to sell it, according to a new report from TechCrunch. As you know, Twitter last month announced plans to phase out the video-looping social networking app. After acquiring the startup behind the Vine app, Twitter released Vine on the App Store in January 2013.

Facebook for iOS will soon introduce AI-powered live effects for photos and videos

According to Facebook's chief technology officer Mike Schroepfer, the company's mobile applications for the iPhone, iPad, iPod touch and Android smartphones and tablets will soon bring out advanced Prism-like live filters and effects for your photos and videos.

Using artificial intelligence algorithms and high efficiency neural networks running directly on the device, these filters will let users turn their photos and videos into works of art, Schroepfer said.

The Trail is a beautiful jaunt in the palm of your hand

In gaming circles, the mentioning of Peter Molyneux’s name alone will cue plenty of associations. The Brit gained industry fame at the helm of projects such as Black & White or Fable, inextricably linking his name to figments of fantastical worlds, deep characters and far-reaching decisions on virtue and morality. In 2012, Molyneux founded 22Cans and branched out to mobile gaming. So far, remarkably little has come off it on iPhone.

In view of the latest product out of 22Cans' think tank, the rules might however just have changed. Their latest adventure goes by the name The Trail and revolves around the ostensibly quiet premise of wandering nature. Contrary to some notions inherent to hiking though, it is remarkably entertaining, oddly social and distinctly Molyneux. Oh, and it is a visual treat for your eyes.

Find out if the game with the curious premise is cut out for you in our review.

Apple clamps down on fake shopping apps, invites users to report problematic apps

Fake apps that pretend to be from well-known brands have been an incredibly annoying issue for almost as long as the App Store has existed. Like clockwork, apps that spoof big brands manage to make their way into the App Store ahead of a pre-holiday surge and this year's no different.

As The New York Times reports, rogue app factories in China have been busy churning out counterfeit shopping apps by the hundreds, with one particular developer being responsible for an avalanche of fake apps for brands like Puma, Nike, Canada Goose, Celine and others.

Beware these apps as they're scams designed to fool you into providing your passwords and credit card data. Thankfully, Apple is clamping down on the latest round of fake apps as the Great App Store Purge continues unabated.

Video: developers read 1-star reviews

User-submitted reviews on the App Store can be quite mean. There's no denying the fact that people too often slam app makers with 1-star reviews without much thinking.

Now, some of the most unfavorable app ratings are based on complaints about the most mundane things such as the size of the font, the color palettes or the lack of features users think developers should have prioritized over the others and what not.

In case you haven't yet seen this video in which well-known developers read aloud some of the 1-star reviews their apps contend with, give it a quick watch now and meet us in comments.