Apple today announced that Angela Ahrendts, who is currently the company’s SVP of retail, will be departing in April after 5 years. Her successor will be Dierdre O’Brien, under the official title of senior Vice President of Retail + People.
Apple’s boss of online and physical retail stores, Angela Ahrendts, no longer has “Online Stores” in her official title. Instead, Apple is now referring to her role simply as “Senior Vice President, Retail” to better reflect its efforts to simply retail branding. Her reworded title along with a tweaked job description is live at the Apple Leadership webpage.
The change occurred over this past weekend. This is a purely cosmetic change: her responsibilities have not shifted and she is still in charge of all things retail at Apple.
During an all-hands meeting held with retail employees this weekend, Apple’s retail boss Angela Ahrendts discussed changes coming to its brick-and-mortar locations while revealing an updated corporate credo that all retail employees are expected to follow.
She also announced three new retail positions—Pro, Creative Pro and Technical Expert—renamed a few existing ones and shared tidbits on Jony Ive-approved store design and layout, as first discovered by MacRumors.
CBS has posted video of its Inside Apple interview conducted by 60 Minutes’ Charlie Rose. The interview encompasses a wide range of subjects such as Apple’s design studio activity, following Steve Jobs, the success of the Apple Watch, China, and much more.
True, most of the content consists of softball questions, and there’s really nothing new to be gleaned here that we didn’t already know. Still, it’s a highly-calculated, yet nevertheless interesting, look inside Ive’s design studio, Apple management meetings, and other behind-the-scenes clips. In other words, if you’re a fan of Apple, it’s basically must-see TV.
Noted journalist and television talk show host Charlie Rose will be offering an inside look at Jony Ive’s design lab and new store design on Sunday. CBS’ TV series 60 Minutes announced Rose’s upcoming segment via Twitter late Thursday evening.
According to the tweets, 60 Minutes will be showing footage from inside Jonathan Ive’s secret design studio at Apple’s headquarters—an area few outsiders have traveled. In one of the tweets, a photo shows Ive explaining a design process to Rose.