Apple has expanded “Today at Apple” programming with a variety of new sessions covering photography, design, health, fitness and a bunch of other creative topics.
Apple first announced this expansion at the iPhone XS event in September 2018.
The Cupertino company has partnered with experts like fitness coach Jeanette Jenkins to bring users the most relevant content with hands-on group sessions.
“The new sessions are free at every Apple Store worldwide and allow visitors to find the right session for their interests and skill level in order to unlock their creativity, inspire learning and encourage connection,” the company underscored.
The new sessions cover Skills, Walks and Labs.
- Skills are meant for those interested in learning new creative techniques to go further with our products, such as making a quick video with the Clips app or editing photos on iPhone. New Skills sessions include Notes and Chords with GarageBand, Sketching Ideas in Notes, Photo Editing Techniques and more.
- Walks invite customers to venture outside of the store with a Creative Pro, where they will explore their surroundings, connect with their community and put new skills to use across passions like photography, music or health. New Walks include Capturing Cinematic Shots, Creating Soundscapes with GarageBand and a Health and Fitness Walk, Staying Motivated co-created with fitness expert Jeanette Jenkins.
- Labs help customers experiment with creative techniques and complete the session with the beginning of a project. Many Labs have been co-created with world-renowned artists and makers. Building on the success of Labs with Florence Welch and photographer Chase Jarvis, skilled customers can find inspiration in new Labs like Beat Making with Swizz Beatz, Small Screen Magic with Zach King and Drawing Treehouses with Foster + Partners.
Additionally, the company will be freshening up the existing fleet of stores with its next-generation retail design featuring design elements meant to enhance Today at Apple
These upgrades include the addition of The Forum, an area of the store with a large video wall and seating, serving as a meeting place for the local community and home for Today at Apple. Some stores will add Avenues and, where possible, a grove of trees with integrated seating.
Since launching in 2017, Today at Apple has held over 18,000 free sessions per week, attended by millions of participants around the world.
Apple’s retail boss Angela Ahrendts was quoted as saying:
Since the beginning, Today at Apple has been about educating and inspiring the communities we serve. These new sessions are an opportunity to unlock the creative potential in all of our customers. There is a session for everyone at Today at Apple and we can’t wait to see what you will create.
Ahead of the launch of the new sessions, Ahrendts sat down with Vogue Business to talk latest retail experiences and strategies.
To get started with Today at Apple, visit apple.com/today.