Target is boosting Apple’s presence in its stores

A concept image from Target illustrating the new Apple shopping experience available in select Target locations.

Target, the eighth-largest retailer in the United States, will attempt to increase its revenue derived from selling Apple products by expanding Apple gadget offerings, both in its brick-and-mortar stores and online. This new Apple initiative is part of Target's existing strategy to house popular brands at its stores in an attempt to attract more customers to its locations.