Apple's practice of locking down long-term exclusive deals with artists has reportedly drawn ire from Universal Music Group (UMG), the world's biggest major label. Frank Ocean’s recent exclusive deal with Apple was a wakeup call for the industry, with UMG set to curtail its practice of supplying Apple Music and other services with longterm exclusives.
“It’s our job to make sure that there’s not just one winner in music streaming,” a source told BuzzFeed News.