Amazon's Kindle Fire owns 22 percent of the US tablet market, the online retail giant announced Thursday. The figure comes as Amazon preps to likely announce a new tablet next week, along with girding to take-on Google's $199 Nexus 7 device.
According to Amazon, "in just nine months, Kindle Fire has captured 22 percent of sales in the US," PaidContent reports. Accustomed to being fed amorphous Kindle marketing stats like "a lot" and "most in our history," the concreteness of the announcement was surprising. However, after the initial shock, there began questions, like 22 percent of what?