Normally, Apple would just continue pushing its iPhone using same old marketing tricks, which entail heavy advertising, the power of the Apple brand and lots of free press. But heightened competition, slowing smartphone sales and ongoing uncertainty about the economy presumably prompted Tim Cook and his leadership team to implement changes to how the firm goes about selling smartphones.
Sales tactics changes on the agenda reportedly include a trade-in program, improvements to price-matching policies internationally and promotions akin to Apple's Back to School program. Jump past the fold for the full breakdown...
