Apple

Video: Burberry London fashion show, shot entirely with an iPhone 5s

Christian Zibreg ∙ September 17, 2013

Burberry and Apple announced last week that the fashion retailer will be exclusively using the iPhone 5s to film a fashion show that's currently underway in London and take images of the runway, beauty looks, product details and backstage moments. A nice promo tie-in is meant to associate the aspirational Apple brand with high fashion.

Burberry on Tuesday published the full video of the event, “shot exclusively on iPhone 5s". The video runs fifteen minutes long and is available in its entirety right past the fold...

App Store now lets you grab the last compatible app version on legacy devices

Christian Zibreg ∙ September 17, 2013

Apple has updated the App Store backend to allow for legacy app downloads, per tips we received this morning and this Reddit thread.

Starting today, trying to grab an app on the App Store from one of the unsupported iOS devices now presents users with a prompt offering to download the last compatible version available for their legacy hardware.

Previously, a developer posting a new app build would render older versions unavailable on the App Store. This improvement should be especially useful after iOS 7 arrives on Wednesday as owners of unsupported devices are now permitted to access the last compatible build on their outdated device...

Apple exploring iPhone ‘life events’ to automatically adjust your settings

Ed Sutherland ∙ September 17, 2013

Are you tired of turning off your ringer when entering a library, or sending all calls to voicemail when attending church or driving? While there are some manual methods for disabling these iPhone features, a new patent granted Apple outlines ways your 'life events' could automatically adjust your handset, based on location, time and more.

Titled 'Event-based modes for electronic devices,' the patent published Tuesday by the U.S. Patent and Trademark Office illustrates how your iPhone could automatically disable or enable features depending on your calendar, location, usage trends - even ambient sounds...

First iPhone 5c/5s unboxing video and photos arrive

Christian Zibreg ∙ Updated February 9, 2016

With less than three days left until the iPhone 5s/5c general availability, Apple this morning posted a reminder that both handsets are scheduled to go on sale on Friday, September 20 at 8:00am local time at Apple retail stores and at 12:01am PDT at the online Apple Store in the United States, United kingdom, Australia, Canada, China, France, Germany, Hong Kong, Japan, Puerto Rico and Singapore.

The company promised to release iOS 7 for public consumption on Wednesday so we think first iOS 7 and iPhone 5s/5c reviews will be hitting the web real soon. In the meantime, folks who pre-ordered Apple's cases for the new iPhones have reported receiving their shipment early.

And over in China, a few lucky customers who seem to have gotten their hands on the first iPhone 5s and 5c units posted photographic and video evidence of the unboxing as proof...

Amazon Instant Video iOS app now does AirPlay

Christian Zibreg ∙ September 17, 2013

Amazon released its Instant Video client for the iPhone and iPad in August 2012 as a way for Apple customers to access its growing library of movies and television shows from their iPhone, iPad and iPod touch devices. The online retail giant hasn't been updating the software much, apart from June's update with visual tweaks and personal recommendations for movies and television shows based on your past viewing habits.

My biggest gripe with any type of software that does video is the absence of AirPlay streaming support. If you get your entertainment from Amazon, you should update your Amazon Instant Video installation to the latest version which not only enables Apple's AirPlay technology, but also includes a few other nice-to-haves...

Apple (again) announces iPhone 5s/5c go on sale on Friday

Christian Zibreg ∙ September 17, 2013

It may not be the press release Wall Street has been keeping its fingers crossed for, but Apple in a newly published media statement on Tuesday nevertheless reminded us that the new iPhone 5s and 5c are scheduled to go on sale on Friday, September 20 at 8:00am local time at Apple retail stores and at 12:01am PDT at the online Apple Store.

Both handsets will be available from day one in the United States, United kingdom, Australia, Canada, France, Germany, Hong Kong, Japan, Puerto Rico Singapore and - for the first time - in China, where Apple used to deliver new iPhones months after they'd launched in the United States...

Missing iPhone 5c presale announcement causing Wall Street worries

Ed Sutherland ∙ Updated April 14, 2018

It doesn't take much to spook investors. For instance, concern over Apple's silence on iPhone 5c presale numbers prompted a 2.5 percent dip in the Cupertino, Calif. company's stock Monday. At issue is whether a lack of a preorder announcement signals less demand for the inexpensive iPhone or supply problems for the flagship iPhone 5s.

Although Apple didn't announce presale figures for the first iPhone, the iPhone 3G and the iPhone 3GS, starting with the iPhone 4 the company has issued a press release touting a newly-broken presale number. Is Apple just waiting until sales of the iPhone 5s (which isn't available for preorder) launches to make an announcement for both iPhones?

One answer could come from China, where a carrier yesterday announced how many of the new iPhones have already been reserved...

Apple begins taking iPhone 5s reservations in China, most models already sold out

Cody Lee ∙ Updated April 14, 2018

Apple took some criticism yesterday for not announcing any iPhone 5c sales numbers from its pre-order launch weekend. Many pundits took the PR silence as a sign that the plastic handset isn't selling very well.

But that doesn't seem to be the case with the company's flagship iPhone 5s. The phone just became available for advanced reservation in Hong Kong and mainland China, and several models have already sold out...

Apple approving games with iOS 7 controller support

Cody Lee ∙ Updated April 14, 2018

User excitement for iOS 7 continues to mount, as we are now less than 48 hours away from the public release. The update includes a number of new features, like AirDrop and Control Center, as well as an all-new UI design.

But there's one big change coming in iOS 7 that continues to fly under the radar, and that's support for third-party game controllers. In fact, it's been discovered that Apple is already approving games with controller support...

Apple airs new ‘Plastic Perfected’ iPhone 5c ad

Cody Lee ∙ Updated April 14, 2018

Apple has aired a new ad tonight for its all-new iPhone 5c handset. The spot is entitled 'Plastic Perfected,' and it focuses on the device's bright colors and the polycarbonate material used to make its outer casing.

The commercial is a significant departure from Apple's recent TV adverts, as it features no dialogue or voiceover. All you hear is a catchy song play in the background as you watch liquid morph into the iPhone 5c...

Apple to devs: we want your 64-bit apps ASAP

Christian Zibreg ∙ Updated October 22, 2017

With its new flagship iPhone 5s, Apple is ushering in an era of 64-bit computing on smartphones, an unexpected move which has left rivals such as Samsung scrambling to release mobile devices running 64-bit processors at some point in 2014 - with absolutely no clear idea of how the hardware and software will work together to improve their apps.

In the meantime, Apple is now asking its registered iOS developers to optimize and submit their warez for the device's 64-bit A7 chip...