Just like the rumor-mill has predicted, Apple at its media event in San Francisco this morning announced a pair of new iPhones: the 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus.
“What we have to show you today is really awesome,” said Tim Cook.
Although the design hasn't changed over the present-generation iPhone 6 and iPhone 6 Plus, as is the norm for S-upgrades, the new devices pack in some major hardware improvements.
Apple on Wednesday announced a new version of the Apple TV, and it is awesome. It has a redesigned remote control, a refreshed interface, and support for voice commands via Siri. But what really pushes the device over the top is its support for native apps and games.
As expected, the next-generation set-top box features an App Store, and Apple invited some developers up on stage today to give us an idea of its potential. The game you see above is a Wii Sports-like motion game, called Beats Sports, from Rock Band developer Harmonix.
The slide you see above is Apple's updated iPad lineup, which includes the just-announced iPad Pro and the new iPad mini 4. On stage, Phil Schiller mentioned that apple was updating its mini tablet line, but he didn't offer up many details. It sounds, though, like it's going to have the internals of the iPad Air 2.
Apple's iPad line now starts at $279, with the mini 2, and ranges all the way up to $1079, for the iPad Pro 128GB Wi-Fi + cellular model.
“TV plays a huge role in our lives and occupies an important place in our homes where we gather,” said Apple CEO Tim Cook at today's media event in San Francisco as he unveiled a fourth-generation Apple TV set-top box. “We believe the future of television is apps,” Cook said.
Over sixty percent of pay TV content is consumed through Apple devices, in apps, he added. The fourth-generation Apple TV, as you might have suspected, has a powerful hardware and runs a modern operating system which delivers a brand new user experience. And of course, it has an App Store of its own and Apple readily provides an official software development kit for its developers to create apps for it.
Welcome to the future of television.
Apple just took the wraps off of its long rumored, 12.9-inch iPad Pr. As expected, the device is incredibly powerful and features two unique (and sold-separately) accessories: a smart keyboard cover and a pressure-sensative stylus it's calling the Apple Pencil.
For those wondering when you'll be able to grab one of the new iPads, and how much it's going to cost you, Apple just announced that the tablet will be available in November, with a starting price of $799 for the entry-level model, which features 32GB of storage.
Following its announcement of the long-rumored iPad Pro, Apple introduced two new accessories for the 12.9-inch tablet. The first is the keyboard, which you can read about here, and the second is a stylus accessory that the company is calling the 'Apple Pencil.'
Apple used a traditional Jony Ive-voiceover video to unveil the Pencil, with the newly-appointed Chief Design Officer saying "Apple Pencil is designed to look and feel like a familiar tool. Highly responsive sensors built into Pencil can sense pressure, tilt, and stroke."
Today, Apple unveiled “the biggest news in iPad since the iPad,” as CEO Tim Cook put it. Yes, the iPad Pro gets real. It's got the biggest screen in an iOS device measuring 12.9 inches diagonally and is driven by the fastest Apple-designed iOS device processor yet.
Apple's Senior Vice President of Worldwide Marketing, Phil Schiller, raved about the benefits of the bigger screen that provides more screen real estate for games and apps.
Apple kicked off its big "Hey Siri" event this morning by talking about the Apple Watch. The company announced several new upcoming apps from the platform, including Facebook Messenger, a GoPro companion app, and a really cool app called AirStrip which is billed as a "game-changer for healthcare."
In addition to new apps, Apple also unveiled new Watch models and bands. Perhaps the most interesting new models is the Apple Watch Hermes, which was developed in conjunction with the popular luxury designer. There are also new gold and rose gold anodized models for the Apple Watch Sport.
The Apple Events channel on your Apple TV box has been refreshed with matching teaser graphics and description ahead of today's 'Hey Siri' media event. “Tune in at 7:00 PM (Local Time) on September 9 to watch this event live,” reads the description on the screen. The splash page displays personalized livestream times depending on your whereabouts.
The media presentation is set to kick off in San Francisco's massive Bill Graham Civic Auditorium at 10am Pacific Time. Earlier this morning, the Apple Online Store went offline ahead of the event.
With just a few hours until Apple's keynote, a series of trademark filings for the name 'tvOS' have been discovered by MacRumors, indicating that the Apple TV's new operating system will indeed be referred to as 'tvOS', which would be in line with the naming convention for iOS and watchOS platforms.
Apple appears to have protected the trademark via a shell corporation, as is its usual modus operandi when it wants to hide trademark filings from general public.
If you're thinking about buying some gadgets in the Apple Online Store, you will have to wait until Apple's 'Hey Siri' media event has wrapped up as the company's webstore has just gone offline ahead of the press conference, which kicks off in San Francisco at 10am Pacific.
In a long standing tradition, Apple takes its online stores down around the world ahead of major media events to both raise anticipation and prepare refreshed product pages.
Apple’s 'Hey Siri' event is now less than a day away, and anticipation couldn’t be higher. We're expecting a jam-packed keynote tomorrow with new iPhones, the first Apple TV update in more than 3 years, new Apple Watch bands, and possibly even the long-rumored iPad Pro.
Apple has said that it will be streaming the festivities to its website and various iOS devices, but for those who won’t be able to watch the keynote live, iDB has you covered. We will be here all day, providing coverage of all announcements made before, during and after the event.