Apple has posted the entire video of the "Spring Forward" media event, where Tim Cook and other Apple executives talked more about the Apple Watch and unveiled a new MacBook.
Apple posts “Spring Forward” event video for you to relive announcements
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Apple has posted the entire video of the "Spring Forward" media event, where Tim Cook and other Apple executives talked more about the Apple Watch and unveiled a new MacBook.
Apple has updated its online Apple Store with details describing how much the Apple Watch bands will be priced for customers looking to change things up when the wearable begins shipping April 24. Prices range from $49 to $449.
The marketing has begun as Apple has just refreshed its website with additional details and information pertaining to the Watch, including the inaugural television commercial for the device which was first played earlier this morning at the “Spring Forward” media event in San Francisco’s Yerba Buena Center for the Performing Arts.
The video is available for streaming from the Apple website and is expected to be published soon on the company's official YouTube channel. UPDATE: the videos are now live on YouTube.
Wrapping up the Apple Watch portion of today's event, Tim Cook answered a number of long-awaited questions regarding the upcoming wearable. We now know more about pricing, configurations, and when it's going to be available. Cook says the Apple Watch will become eligible for pre-order on April 10, and will start shipping on April 24.
It's the moment we've all been waiting for: Apple has finally announced the availability of its Apple Watch Edition, available for $10,000 when pre-orders begin April 10.
Given the price of the Apple Watch Edition, Apple CEO Tim Cook told attendees at the company's media event on Monday that it will be available in limited quantities and only in a limited number of Apple Stores.
We're watching the “Spring Forward” event currently underway in San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook has revealed that the aluminum Sport edition of the wrist-worn device will cost $349 for the smaller 38mm model and $399 for the larger 42mm one.
The other model, the stainless steel Apple Watch, will set you back between $549 and $1,049 for the smaller 38mm version, depending on your choice of wrist band. The larger 42mm version will set you back $599 to $1,099 — again, depending on your band of choice.
As for the Apple Watch Edition, it's going to start at a whopping $10,000 and all the way up to $17,000. Quantities and availability will be limited.
We've always known that Apple Watch will have Siri integration, but some new developments were revealed at Today's Apple Watch event. While on stage, Kevin Lynch demonstrated Hey Siri functionality, which allows you to invoke Siri by simply raising your wrist and using only your voice.
On stage at Apple's media event on Monday, Tim Cook announced that iOS 8.2 will launch to the public today. The software update, which has been in beta for several weeks now, will bring about the Apple Watch companion app that will allow your iPhone to talk to the upcoming wearable.
We saw a preview of the app back in January, when it was unearthed from a developer beta. It will allow users to customize a wide range of things on their Apple Watch including the Clock app with personalized monograms and alerts for notifications, people in your Contacts list, and more.
We've been waiting for months to hear how long the Apple Watch's battery will last, and luckily the Cupertino-based company has appeased us during its "Spring Forward" media event on Monday. Apple says the Apple Watch will have an 18-hour battery life, or what Apple calls "all day battery life".
"During a typical day you can expect 18 hours. This works for most people I think," Tim Cook, CEO of Apple, told attendees at the event.
Apple’s “Spring Forward” event is underway at San Francisco’s Yerba Buena Center for the Performing Arts and CEO Tim Cook said that Apple has challenged itself to “reinvent the notebook” before he took the wraps off a brand new MacBook model which weighs just two pounds and is available in silver, space gray and “a stunning gold.”
Featuring a twelve-inch screen with a Retina pixel resolution of 2304-by-1440 pixels, the display produces clearer images and consumes up to thirty percent less energy. The trackpad, now called, Force Touch trackpad, ditches away the mechanical design in favor of four sensors and Haptic Engine from the Apple Watch.
Apple's 'Spring Forward' event in San Francisco has begun this morning, and as usual, Tim Cook has taken the stage first to talk about the company's performance over the last several months. As you may recall, Apple had a monster holiday quarter after launching new iPhones and Apple Pay in the fall, so the CEO has plenty to talk about.
Apple's highly anticipated “Spring Forward“ media event is due in less than two hours and a report by The Wall Street Journal is now alleging that the company has been evaluating platinum for future versions of the Apple Watch.
Apple promised to offer the wrist-worn device in three versions created from custom alloys of stainless steel and aluminum, each in two finishes, as well as “unique formulations of 18-karat yellow and rose gold.”