It's a rumor that's been around for easily two years now, and it just won't go away. Is Apple really working on making a dedicated TV set?
Not the little black box we know as an Apple TV, but rather a big, Apple-branded television. Such a TV is definitely coming, according to Nick Bilton's anonymous sources, writing for The New York Times.
What does Apple hope for by entering a market that is already very much in a race to the bottom, with prices on TV sets plummeting? How could Apple bring its typical flair to an industry which is, after all, simply selling the panels that we sit and stare at? The real magic happens in the boxes we attach to our TV, right?
According to Bilton, Apple has a secret weapon up its sleeve, and it's Siri...