Bloomberg Businessweek ran an interesting profile of Apple's senior vice president of worldwide marketing Phil Schiller who after CEO Tim Cook is said to be under tremendous pressure to fill the void following Steve Jobs' passing last October.
In a way, he is in charge of what's known as the world's greatest marketing machine. Schiller, 52, controls a $1 billion global advertising budget and is responsible for Apple's 180-degree turn with new celebrity commercials.
He "has the daunting task of keeping Apple cool" and is very well aware that "he’ll get more than his fair share of blame if the new products aren’t hits"...