If you're smart, then you won't use a Smart Cover alone to protect your new iPad. Instead, many people have opted for a polyurethane back cover to go along with their Smart Cover purchase. That's because Smart Covers, despite their name, don't protect the back of your device, making it susceptible to scratched ans dings.
Well it appears that Apple has heard the cries, as they're now providing a new Smart Case, which is basically Apple's own iteration of the solution mentioned above. Even better is the fact that the new Smart Case is now available for purchase on Apple's online Store...