Apple’s new A7 chip inside iPhone 5s is 64-bit, ‘desktop-class architecture’

Christian Zibreg ∙ September 10, 2013

In revealing the new top-line iPhone 5s smartphone, Apple spent some air time talking about the all-new A7 chip. Contrary to previous reports and the somewhat mixed rumors, the new chip is 64-bit. This is huge. It's the first time Apple's made a jump to the modern 64-bit mobile architecture.

Apple says it's the first such piece of silicon in a smartphone ("I don't think the other guys are even talking about this," Schiller said) and notes iOS 7 has been specifically designed with 64-bit computing in mind. They are calling it a "huge leap forward in mobile computing performance" as the A7 enables "desktop-class architecture" on a mobile device...

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This is the iPhone 5s

Cody Lee ∙ September 10, 2013

Well the big moment has finally arrived. After months of rumors, reports and speculation, Apple has just taken the wraps off of its new flagship smartphone: the iPhone 5s.

It's a familiar-looking handset with a bevy of upgrades—including a new 64-bit A7 processor, and a handful of new features. And yes, it looks like there's a new gold colorway...

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Watch this now: how the iPhone 5c is made

Christian Zibreg ∙ September 10, 2013

Apple's website is bursting with new goodies. We've already posted YouTube versions of promotional videos in which Jonathan Ive, SVP of Design, and Dan Riccio, SVP of Hardware Engineering, educate us on the Touch ID fingerprint scanning and explain the advances behind the iPhone 5s's rear iSight camera.

With the all-new iPhone 5c featuring a polycarbonate plastic shell, the company's now gone to great lengths discussing the manufacturing process. The following promo clip depicts how Apple collaborated with its complex supply chain in Asia in order to produce the seamless hard-coated polycarbonate plastic shell for the iPhone 5c...

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Say hello to the iPhone 5c

Christian Zibreg ∙ Updated April 14, 2018

Apple's executives are on-stage at the company's Town Hall campus in the company's Cupertino, California headquarters. Head honcho Tim Cook kicked off the long-expected keynote at 10am Pacific / 1pm Eastern with his usual barrage of Apple biz stats (they don't call him a numbers guy for nothing).

And now, the company has officially taken the wraps off a product critics said would never see the light of  day: a more affordable iPhone. They are calling it the iPhone 5c and it's basically the existing 2012 iPhone 5 hardware redesigned around a polycarbonate plastic enclosure with a black front face and your choice  of one of the five brightly colored backplates: red, blue, yellow, green and white.

We have the full breakdown for you guys right after the jump...

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iWork, iPhoto & iMovie apps now free with new iOS device purchases

Jeff Benjamin ∙ September 10, 2013

Who needs Microsoft Office? Apple announced today that iWork — which includes Pages, Numbers, and Keynote — along with iLife — which includes iMovie and iPhoto — are now free with all new iOS devices. That's right, when you purchase a new iPhone, iPad, or iPod touch, you get five of Apple's most popular apps free of charge — a $40 value.

The only thing the package doesn't include is Garageband, which is an integral part of the iLife suite on the desktop. Still, this is an incredible value for new iOS adopters...

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iOS 7 will be available on September 18

Christian Zibreg ∙ September 10, 2013

Apple's keynote is underway at the Town Hall campus in Cupertino, California and the company has just confirmed the software will be released for public consumption next wednesday, September 18, 2013. There are over two hundred new features in iOS 7, including Control Center, better multitasking, improved notifications, iTunes Radio and of course a brand new flattened interface. Apple also surprised journalists by playing a few new ringtones and alert tones that are not present in Beta builds...

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Tim Cook kicks off iPhone event with usual barrage of stats

Cody Lee ∙ September 10, 2013

Great news folks, the moment we've all been waiting for is finally here! Tim Cook has just taken the stage in Cupertino, meaning Apple's iPhone event has begun and we are just moments away from seeing the new smartphone.

As usual, the CEO is getting things started this morning by going over some significant sales numbers and achievements for the company over the past year. And also as usual, we're collecting and posting them for you after the fold...

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Apple introduces new $29 docks for the iPhone 5s and 5c

Cody Lee ∙ Updated January 26, 2016

While there weren't too many surprises during today's iPhone event, we did get a couple of small ones afterwards. Apple quietly introduced a handful of new accessories for its just-revealed iPhone 5c and 5s handsets.

These accessories include a new 2 meter (or 6.5ft) Lightning to USB Cable, which is twice as long as the previous version, as well as—surprisingly—two new Lightning charging docks for its two new smartphones... 

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Apple announces new ‘Space Gray’ color for iPod touch, nano and shuffle

Cody Lee ∙ Updated April 14, 2018

With Apple's iPod line receiving a significant upgrade last fall, and declining sales making the music players ever-less important, it wasn't surprising that there was no mention of them during today's event.

But Apple gave them a little love this afternoon, though, as it introduced a new colorway for the iPod touch, nano and shuffle. The devices are now available in the 'Space Gray' color, debuted on the iPhone 5S...

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AppleCare+ launches in UK, France, Italy as Apple quietly jacks up incident fee to $79

Christian Zibreg ∙ September 10, 2013

If you're planning on buying a brand spanking new iPhone 5c or treat yourself to one of the colorful new plastic iPhones, you'd be wise to consider Apple's $99 AppleCare+ extended warranty coverage.

Because, for all the talk of the iPhone 5c's seamless hard-coated polycarbonate plastic shell ("you won’t see seams, or part lines, or joins,” Apple boasts; here's how it's made), the device is in fact prone to scratches and can be damaged.

The problem is, AppleCare+ is only available in the United States, Canada and Japan. Well, not anymore. Today, the extended warranty coverage is available to customers in the United Kingdom, France and Italy. Learn more just after the break...

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Apple invites developers to submit their iOS 7 apps

Sébastien Page ∙ Updated December 4, 2013

With the recent release of iOS 7 GM to developers, it is not surprising that Apple has now been sending emails inviting them to submit their iOS 7 apps. With an official public release set for September 18, developers can finally submit their updated apps.

Along with the usual "improvements and bug fixes," many apps updated for iOS 7 will probably take into account the radical design change introduced by Apple's latest mobile Operating System.

Here is Apple's email to developers:

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