The Apple Watch sales process and purchasing experience will be more elaborate and exquisite than originally thought, according to internal training documents seen by Arnold Kim, who runs MacRumors.
Apple is revamping its retail stores ahead of April 10 Watch pre-orders and try-on appointments and has detailed in an internal brochure for retail staff the various process for both customers and employees, including playing with different bands, trying on demo units and more.
We also got our first good look at special display cases for the Watch that will be installed in Apple Stores and learn about other interesting details surrounding the shopping experience as Apple has envisioned it.