Trevor Edwards, president of the Nike brand, went on stage at Apple's event today to announce a collaboration with Apple regarding the Apple Watch. Called Apple Watch Nike+, it's not just the watch, it's your “perfect running partner” that delivers an elevated running experience.
But wait, is it a separate Apple Watch model or an app?
Apple on Wednesday announced the new Apple Watch Series 2, the second generation of its popular smartwatch. In addition to waterproofing, built-in GPS and other new features, the Series 2 is also going to be available in a brand new material: ceramic.
Tim Cook announced at the September 7th keynote that the Apple Watch is currently the #1 selling smartwatch in the world and ranks as the #2 watch brand in the world, right behind Rolex.
But all products can't stay the same forever, and Apple is moving forward with an all-new Apple Watch Series 2.
After amassing 500 million downloads around the world since its debut, Pokemon GO has become a cultural phenomenon. And now, it's about to become even better with news that Pokemon GO is coming to the Apple Watch. The main screen of the app shows you some stats regarding your activity (how far you walked, calories burned, etc) and, of course, pings you when a pokemon is nearby or you approach PokeStops.
Apple on Wednesday announced an update for its iWork suite with the addition of real-time collaboration. This works for Numbers, Pages and Keynote, and Apple demonstrated the feature live on stage by live-editing their own Keynote deck.
Shigeru Miyamoto, the world-renowned Japanese video game designer, producer and creator of the Mario Bros series, announced on stage at Apple's event today that the Mario Bros series is coming to iOS devices exclusively in the form of a new game, called Super Mario Run. It's got a one-handed mode with tap-based controls letting you jump, change Mario's direction and so forth.
Following a hilarious intro video with musician Pharrell and Late Late Show host James Corden, Tim Cook kicked off today's iPhone 7 event with a barrage of stats and updates. As usual, we've rounded up some of the more interesting points for you below.
Trademark lawyer Brian Conroy today discovered some additional trademark filings by Apple, including one for something called “A10 Fusion” and the other for “iSight Duo”. Both of these trademarks were filed for on June 8, 2016 in Brunei. Additionally, Apple also filed for “Depth” and “Writeboard” trademarks.
The iPhone 7 Plus is said to have a dual-lens camera that should allow for true optical zoom and possibly the ability to refocus images after they have been taken.
First iPhone 7 shipments are now going out worldwide in preparation for launch, according to a report Wednesday by Taiwanese trade publication DigiTimes. Apple's supply chain is now loading up with first iPhone 7 shipments, sources entrenched in Apple's supply chain told the publication.
Two days ago, iPhone manufacturer Foxconn reportedly shipped 371,000 units of the iPhone 7 to retailers and carriers in Italy, the Netherlands, the United States and the United Kingdom.
The iPhone 7 and iPhone 7 Plus should go on sale Friday, September 16, meaning Apple will be collecting pre-orders for the device for about a week following today's unveiling. September 16 retail availability for the device was mentioned Wednesday by Italian outlet iPhoneItalia.it, based on suspected photographs showing alleged iPhone 7 box design. On a related note, web reports out of China are claiming that the iPhone 7 is now shipping out to various countries in preparation for launch.
Mashable is reporting that photo-sharing service Instagram has begun taking away Photo Maps from user profiles, a feature that renders photos on a world map based on where you took them as determined by the embedded GPS data. An Instagram spokesperson said they've begun ditching Photo Maps because they didn't prove popular with users (your individual Instagram posts remain geotagged). Photo Maps will remain on your profile tab for now though Instagram plans to remove them from there, too.
Steve Jobs once famously dissed styli, saying “If you see a stylus, they blew it”. But this is Tim Cook's Apple now and under his leadership the company has actually built a stylus (pardon me, a pencil) that, for now, works with the iPad Pro. According to a resurfaced Tim Cook interview with NDTV’s Vikram Chandra, the iPhone 7 might support the Pencil.
“f you’ve ever seen what can be created with that pencil on an iPad or an iPhone, it’s really unbelievable,” Cook said in the interview. Some observes think Cook simply misspoke. But did he, really?