Apple TV 4K price and availability

The new Apple TV 4K will go up for preorder on September 15th, and will be released the following Friday, September 22nd. While there are other small features, the biggest additions is 4K, HDR, and Dolby Vision support.

iPhone X starts at $999, available for pre-order October 27

Apple's next-generation iPhone X is packed full of advanced features like Face ID and an edge-to-edge OLED Super Retina display, and it can be yours for as little as $999. Yes as the rumors predicted, the handset's starting price tag comes in at just under $1,000. That's for the 64GB version, there is also a 256GB version that will set you back $1,149.

Your only color choices will be silver and space gray, and you'll be able to pre-order the iPhone X beginning October 27. The handset will actually be in stores on November third. Here is a list of the countries where will be initially available:

Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.

So, who plans on getting an iPhone X?

This is iPhone X

During today's event legendary "one more thing..." section, Apple announced the iPhone X (pronounced iPhone 10). Matching up with the majority of the rumors, the handset features an OLED edge-to-edge to display and several other advanced features.

Display

The Super Retina Display, as Apple calls it, is a 5.8-inch OLED panel with a resolution of 2436 x 1125 and 458ppi. It supports Dolby Vision and HDR10 tech for better colors, has a one million-to-one contrast ratio, 3D Touch of course, and supports Apple's True Tone color.

Face ID

Because the display is edge-to-edge, there is no more Home button. Its tasks will be split up among a few features: Siri is now activated by the side button, going to the Home screen and exiting apps is now done via a slide gesture, and unlocking the phone is now done with Face ID.

As the rumors predicted, Face ID is used to unlock your phone via facial recognition. Using a host of new sensors, Face ID recognizes authorized users quickly for access to your phone, Apple Pay and other protected apps. It uses a TrueDepth camera and a neural engine inside the new A11 processor, and Apple says it adapts over time and works regardless of if the user is wearing a hat or glasses.

And the fancy new face-recognition tech isn't just for security, it also has some fun applications. Apple has introduced Animoji, which basically embeds your voice and facial expressions into an animated emoji that you can share with friends in a mini video-like form. It sounds gimmicky, but it actually looks pretty cool.

Here's more from Apple on Face ID:

Face ID revolutionizes authentication on iPhone X, using a state-of-the-art TrueDepth camera system made up of a dot projector, infrared camera and flood illuminator, and is powered by A11 Bionic to accurately map and recognize a face. These advanced depth-sensing technologies work together to securely unlock iPhone, enable Apple Pay, gain access to secure apps and many more new features. Face ID projects more than 30,000 invisible IR dots. The IR image and dot pattern are pushed through neural networks to create a mathematical model of your face and send the data to the secure enclave to confirm a match, while adapting to physical changes in appearance over time. All saved facial information is protected by the secure enclave to keep data extremely secure, while all of the processing is done on-device and not in the cloud to protect user privacy. Face ID only unlocks iPhone X when customers look at it and is designed to prevent spoofing by photos or masks. Cameras

The new 7-megapixel TrueDepth camera that enables Face ID features wide color capture, auto image stabilization and precise exposure control, and brings Portrait mode to the front camera for stunning selfies with a depth-of-field effect. On the rear you have a redesigned dual 12-megapixel rear camera system with dual optical image stabilization. The ƒ/1.8 aperture on the wide-angle camera joins an improved ƒ/2.4 aperture on the telephoto camera for better photos and videos.

A new color filter, deeper pixels and an improved Apple-designed image signal processor delivers advanced pixel processing, wide color capture, faster autofocus in low light and better HDR photos. Plus, the new quad LED True Tone Flash offers twice the uniformity of light and includes Slow Sync, resulting in more uniformly lit backgrounds and foregrounds.

Other features

The iPhone X starts at $999 and comes in 64GB and 256GB flavors. Pre-orders will begin on October 27, with the phone actually launching on November 3.

Apple: 4K iTunes content same price as HD, previous purchases upgraded for free

Apple TV with Wonder Woman on screen

Apple SVP Eddy Cue is on stage now at Apple's event to announce the new 4K Apple TV. In addition to the hardware, Cue made a couple of major ( and frankly, surprising) announcements regarding 4K content in iTunes.

Apparently, when iTunes rolls out its 4K content, it will be priced the same as high definition content. So no need to worry about that big price gap between 4K and HD that you've seen in physical media. Also, folks wondering what happens to all of their previous HD purchases will be happy to hear that Apple will upgrade them to 4K versions (where available) for free.

Here's more on the move from Eddy Cue:

“Bring the magic of the cinema straight to your living room with the new Apple TV 4K,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “Customers will love watching stunning 4K HDR movies from an impressive catalog on iTunes, while also getting automatic upgrades of 4K HDR movies already in their iTunes library and enjoying 4K content on services like Netflix and Amazon Prime Video, coming soon.”

These are nice surprises indeed, given that folks were expecting to pay more for new and upgraded 4K content, and should help push Apple TV 4K sales.