Ed Sutherland

On average, an iPhone is used an hour and 15 minutes per day

Ed Sutherland ∙ Updated February 24, 2018

As the world migrates from dumb feature phones to more powerful smartphones, there are a greater number of options available beyond just talking and texting. What features are most used by smartphone owners and is the pattern different based on whether the handset is powered by Apple's iOS or Google's Android? To start, iPhone owners tend to spend more time with their smartphone compared to Android users, new marketing research indicates.

The typical iPhone owner spends one hour and 15 minutes using the Apple smartphone - 26 minutes more than owners of Android handsets, according to Experian Marketing Services. Additionally, Android owners typically make voice calls while iPhone owners are busy texting, emailing and taking photos...

IDC: tablets to overtake laptops this year, all PCs in 2015

Ed Sutherland ∙ Updated February 28, 2017

It was not long ago that people dreamed of providing a PC for every child on the planet. Well, the vision needs to be updated. Tablets - particularly those in the iPad mini size range - are outselling laptops now and soon will overtake all PCs, research firm IDC reported Tuesday.

Some 229.3 million tablets are expected to ship this year for a 58.7 percent growth rate, compared to 2012. By contrast, PC shipments are down for the second year in a row, dropping 7.8 percent in 2013, the company announced.

The key takeaways: tablets are becoming smaller and cheaper, while at the same time being increasingly able to accomplish tasks once done by PCs...

Apple patents auto iPhone volume based on proximity

Ed Sutherland ∙ May 28, 2013

Wouldn't it be great if the iPhone could detect when you are holding the handset to your ear or sitting on a desk, automatically adjusting the volume? Apple thought so, as well. Tuesday, the U.S. Patent and Trademark Office granted the iPhone maker a patent on a way to adjust the speaker volume based on proximity.

The patent, filed just a year after the iPhone was unveiled, uses the smartphone's many sensors to detect the device's proximity from a user. Just as a proximity sensor is used to detect when the phone is at your ear (thus turning off the touch screen), sensors could also adjust speaker volume...

EU suggest clamping down on tax havens

Ed Sutherland ∙ May 28, 2013

European nations must stop offering incentives aimed at attracting companies seeking a haven from the U.S. government's 35 percent tax on repatriated money. The European Union's Tax Commissioner Algirdas Semeta Tuesday called on EU member nations to halt "specific incentives" aimed at attracting international corporations such as Apple, Google, Microsoft, Coca Cola and many others.

Semeta's comments in Brussels follows a week of high-profile discussion of ways Apple and other tech giants filter income through EU nations such as Ireland to avoid paying heftier taxes back home...

Mobile game downloads mostly made from word-of-mouth

Ed Sutherland ∙ May 24, 2013

Did you hear about this new iOS game? You've got to try it. Ca-ching. That, in a nutshell, is how most mobile games are downloaded. The majority of mobile users download games based on word-of-mouth from friends or family, a new survey indicates. What's more, most folks download at most five titles per month, spending about three hours playing over the course of a week, according to Applifier...

Apple patents push-to-talk, double-sided touch panels

Ed Sutherland ∙ May 24, 2013

Among the more than two-dozen patents granted to Apple by the U.S. Patent and Trademark Office earlier this week is one hinting the iPhone maker could finally enter the Push-to-Talk (PTT) arena and another one indicating the firm may breathe new life into its rumored plans for wearable devices.

The PTT patent likely is the result of a $4.5 million purchase by Apple and others of a portfolio of intellectual property sold by Nortel Networks in 2011. Meanwhile, the USPTO granted Apple a patent on flexible touch panels which could potentially be used for even smaller devices, such as the much-rumored iWatch...

Apple to nearly double lobbying efforts on tax fight

Ed Sutherland ∙ May 24, 2013

Apple finds itself in unfamiliar territory. Accustom to acting behind the scenes and producing gadgets with overwhelming appeal, the iPhone maker and its CEO Tim Cook are front-and-center in a debate over corporate taxes and how some companies navigate loopholes in the laws to keep billions from the IRS.

In a sign of how concerned Apple is about changing the U.S. tax landscape, it in 2013 may spend nearly $4 million on lobbying Congress - double the amount of just a year ago. Meanwhile, European leaders are asking tech giants to play by the rules...

Jony Ive’s iOS 7 remake: black, white, flat all over

Ed Sutherland ∙ Updated January 24, 2018

When Apple's former iOS honcho Scott Forstall was dumped, stories were told of he and design guru Jonathan Ive nearly coming to blows over the prevailing use of realistic shapes and textures within the mobile software. Now comes a claim the design change of the upcoming iOS 7 will be "black, white, and flat all over."

Ive, Apple's Senior Vice President of Industrial Design and newly-minted head of Human Interface across the company, has essentially proposed a radical break with the iOS former Apple co-founder Steve Jobs unveiled in 2007, introducing a look and feel he believes will stand the test of time...

After being dumped from App Store, AppGratis launches Android version

Ed Sutherland ∙ Updated January 26, 2016

After great wailing and gnashing of teeth about its banishment from Apple's App Store earlier this year, AppGratis is back - for Android users. The app recommendation engine was yanked after Apple outlawed iOS apps which promoted other apps.

Now in the Google's Play store Android repository, developers claim AppGratis "is designed from the ground up" for the iOS rival. Yet, the service appears much like the AppGratis ejected from the app's first choice, the App Store...

EU examining tax evasion tricks by Apple, Google and Amazon

Ed Sutherland ∙ Updated January 26, 2016

More than $1 trillion leaked from the tax coffers of EU member states each year, an amount large enough to prompt European leaders Wednesday to hold a summit on reforming corporate taxes. The move follows high-profile investigations showing Apple and other tech giants used European countries to avoid paying taxes in their home countries.

Earlier this week, Apple CEO Tim Cook testified before a Senate subcommittee investigating how the iPhone maker used a hole in Ireland's tax laws to lower its U.S. tax burden on $74 billion held overseas...

Cook: US-made Macs to be built in Texas

Ed Sutherland ∙ May 22, 2013

Apple CEO Tim Cook, while squirming Tuesday under Congressional questions about the company's tax-savings tactics, revealed an interesting tidbit: the Lone Star State will build the the tech giant's made-in-USA Mac. Testifying before the Senate Permanent Subcommittee on Investigations, Cook said the Mac would be assembled in Texas, with parts coming from other regions of the country...

Apple remains most valuable brand

Ed Sutherland ∙ Updated March 14, 2018

You might have thought all the punishment Apple has taken on Wall Street would show up in how consumers view the company's brand - and you'd be wrong. A new survey again ranks Apple as the most valuable brand, easily outdistancing its arch rival Google. Indeed, Apple is still seen as the 'gold standard' when it comes to brands, according to market research firm Millward Brown...