Apple issued a statement this afternoon from Senior Vice President Eddy Cue regarding its new U2 album promotion. Cue says that over 33 million iTunes account holders have accessed "Songs of Innocence" since the promo launched last week.
Mr. Cue called the number "record-breaking," but didn't elaborate. He did, however, note that the figure includes customers who downloaded the album from their iCloud account, streamed it, or listened to it in iTunes Radio's First Play channel.