Apple Watch edition gold side

The high-end version of the new Apple Watch could cost over $1,000, according to TechCrunch. The website has spoken to experts within the jewelry industry who say that if the 18-karat gold ‘Edition’ version of the Watch is actually made of gold, it could sell for as much as $1,200.

It’s not clear if the entire case is made of gold, or the device is just gold-plated, but TC’s contacts say it’s more likely the former. For one, an all-gold case matches up with the size and weight provided for the watch, and two, gold-plating doesn’t really¬†live up to Apple’s design standards.

If true, watch expert Chad Rickicki says that the casing for¬†Apple Watch’s 18K would cost around $600 to make. Add in the display and other electronics, and the bill of materials alone could be over $1000. This would certainly fit in with analyst Ming-Chi Kuo’s earlier predictions.

Obviously, this is just an estimate, and if anyone could manage¬†to bring down manufacturing and materials costs, it’s Apple. But you have to imagine that if the non-gold, base model Apple Watch¬†starts at $349, the top-of-the-line model that does have gold is going to be pretty pricey.

After years of speculation, Apple unveiled its¬†first major new product since the iPad earlier this week called the ‘Apple Watch.’ It offers a number of iPhone-complimenting features such as messaging, Apple Pay,¬†activity tracking and more. The device is expected to launch in early 2015.