Apple is promoting App Store Events in iOS 15 and iPadOS 15 ahead of public launch

App Store Events is one of the newest features coming soon to iOS 15 and iPadOS 15. It’s a way for developers to highlight in-game and in-app events that users can participate in. This new feature is going to launch to the public alongside those software updates later this year, but Apple is already testing it out.

Apple is currently beta testing iOS 15 and iPadOS 15, along with the other major software updates coming later this year. As a result, some features are going to go live throughout the testing process. One such feature is App Store Events. As noted today by 9to5Mac, Apple is currently testing the future feature right now for folks trying out the pre-release software.

Brahm Shank (@brahmshank) was first to catch the new App Store Event, which is live right now. It’s a TikTok Summer Camp, and you can find out some more details about it just below.

As noted in the original report, here’s what TikTok can expect in this summer camp, which Apple is currently promoting as an App Store Event:

  • Tune in to the latest session of TikTok Summer Camp, where creators and artists share their expertise in live 30-minute segments;
  • Quick take: In today’s Outdoor theme, your counselors riff on topics for nature lovers-everything from whitewater rafting to stargazing;
  • Don’t miss: Two more sessions of TikTok Summer Camp are scheduled: Comedy Live airs August 10; Watch Party on August 17.
  • When it starts: Today’s session starts at 6 p.m. ET/3 p.m. PT and runs till 9 p.m. ET/6 p.m. PT.

App Store Events will make it easy for developers to promote in-game and in-app limited time events right on the storefront. As you can see in the image above, folks who navigate to the app or game page will be able to see any promoted events quickly and easily.

Here’s how Apple describes in-app events:

In-app events are timely events within apps and games — such as game competitions, movie premieres, live-streamed experiences, and more. This fall, customers can discover your in-app events right on the App Store on iOS and iPadOS, giving you an entirely new way to showcase your events and expand their reach — whether you’d like to reach new users, keep your current users informed, or reconnect with previous users.

There are a lot of apps and games out there that host these sorts of events on a semi-regular basis. Games like Pokémon GO, for instance. The feature will certainly be an interesting new addition to the App Store when it launches this fall.