Earlier today, Apple unveiled three new Macs all equipped with the brand new M1 processor under the hood. At the same time, it showed off another “Behind the Mac” ad.

This one is entitled “Greatness”, and it includes a plethora of famous people from all walks of creativity. That includes recording artist Kendrick Lamar, journalist and activist Gloria Steinem, artist Billie Eilish, comedian and TV show host Stephen Colbert, contemporary artist Takashi Murakami, and many others. It also includes the song “Take Back the Power” by Raury.

The ad is a minute long and shows off plenty of Macs along the runtime. It also shows off MacBooks with plenty of stickers plastered on the case, too — one of the best ways to customize your laptop.

Here’s the ad:

What do you think of this latest ad? Do you plan on upgrading to an M1-equipped MacBook Air, MacBook Pro, and/or the Mac mini?