Apple says ‘make movies like the movies’ in latest ad promoting Dolby Vision and iPhone 12 Pro

As has become par for the course with any new iPhone, the camera is one of the major selling points. That’s certainly the case with the iPhone 12 lineup, which adds quite a bit to the camera’s capabilities this year.

So Apple has turned its marketing efforts for the iPhone 12 Pro towards the camera with its latest ad. It’s entitled “Make movies like the movies”, and it focuses primarily on the ability for iPhone 12 Pro owners to shoot, edit, and playback in Dolby Vision high dynamic range (HDR).

The only camera that can shoot, edit and playback in Dolby Vision.

The ad itself measures in at just over one minute in length, and it does a great job of showing off what it takes to shoot a movie (or anything else, really). There’s plenty of comedy in the ad, too, as Apple has fun with it.

Check out the ad:

The video’s tagline tells us the iPhone 12 Pro is “the only camera to shoot in Dolby Vision”, which is definitely something to brag about. Of course, Apple’s other iPhone 12 models support shooting in Dolby Vision, too. The iPhone 12 and iPhone 12 mini, along with the iPhone 12 Pro Max, can all shoot, edit, and playback Dolby Vision.

The kicker is that the iPhone 12 and iPhone 12 mini can only shoot in Dolby Vision HDR up to 30FPS. Meanwhile, the iPhone 12 Pro and iPhone 12 Pro Max support shooting in Dolby Vision up to 60FPS.

What do you think of the latest ad showing off the iPhone 12 Pro?