Based on foreign exchange rates and taxes, sometimes prices change within the App Store in specific regions. That’s the case now.
Today, Apple confirmed that it is raising App Store prices in a handful of regions due to tax changes in these areas. This means that customers in these select regions will see their app prices increase a bit, and in-app purchase prices will also rise as well. Prices for automatic renewal subscriptions will also get higher, so be aware of that. Here’s the important bit:
- Chile: New value-added tax of 19%
- Mexico: New value-added tax of 16%
- Saudi Arabia: Increase in value-added tax from 5% to 15%
- Turkey: New digital services tax of 7.5% (in addition to the existing value-added tax of 18%)
Apple’s announcement also says that proceeds will “also be adjusted” in the United Kingdom, Germany, Italy, and France. However, the company notes in the same announcement that app prices are not changing as a result of this. So, while proceeds are changing, prices for customers are not in these areas.
- Germany: Reduced value-added tax rate from 19% to 16% (effective July 2020)
- France: New digital services tax of 3% (in addition to the existing value-added tax of 20%)
- Italy: New digital services tax of 3% (in addition to the existing value-added tax of 22%)
- United Kingdom: New digital services tax of 2% (in addition to the existing value-added tax of 20%)
Finally, Apple also officially launched a dedicated site to see the updated price tier charts, which include these latest changes.