The AirPods Pro have proven to be popular in their own right, thanks to the new design and plethora of features. And now Apple is showing off the truly wireless headphones in a new ad.

The new video is entitled “Snap”, and it measures in at just over two minutes in length. It focuses on a woman with a pair of the AirPods Pro as she navigates a busy city. Along the way she’ll use features like Transparency mode and Active Noise Cancellation, two of the biggest elements of Apple’s newest truly wireless headphones. In its description with the video, Apple notes that ANC offers “immersive sound”, while Transparency mode makes it easy to interact with the world around you.

AirPods Pro offer unprecedented control. Active Noise Cancellation for immersive sound. Transparency mode to interact with the world around you.

The newest AirPods Pro ad features the song “The Difference” by Flume, featuring Toro y Moi.

Here’s the ad:

AirPods Pro launched in October of last year. As mentioned above they bring with them a new design compared to the standard AirPods, making them fit further into the ear. The new truly wireless headphones also feature better overall sound quality, Active Noise Cancellation, Transparency mode, and water and sweat resistance. You get all of that with a higher price tag, too, with the AirPods Pro set at $249.

If you have picked up a pair of AirPods Pro, what do you think of them so far? Prefer them over the AirPods?