Apple United Kingdom today shared several new videos through its official YouTube channel.

More than a dozen new videos from the company focus on women in tech and diversity by featuring engineers from all walks of life. Some of the female engineers highlighted include people working on Apple’s camera and iOS Photos team and manufacturing engineers, with one of the clips focusing on the company’s App Store specialist who is deaf.

Watch the latest Apple videos

And now, watch these videos embedded right ahead.

Divya – Manager, Human Interface Devices team

“Divya, an engineer, has a passion for the connection between health and happiness and she brings that to her role on the Human Interface Devices team. Her group is responsible for developing the unique sensors on Apple Watch.”

Emilie – Engineering Manager, iOS Photos and Camera Engineering team

“Emilie has always been an avid photographer and that passion is a big part of what drives her commitment to the customer’s photographic experience. She and her team are always working on better ways to help people take beautiful photos, no matter what their skill level.”

Jen – Advanced Manufacturing Engineer

“Jen designs automation for final assembly. Working with the Product Design teams, she visits China for hands-on engineering experimentation to find the balance between the best possible product and the best possible way to manufacture it. Jen has the freedom to explore ideas and use her imagination all day.”

Mariana – Specialist, Apple Century City

“Mariana understands the importance of connecting with everyone who visits her store. As a member of the deaf community, she knows customers are always amazed by the impact Apple products have on her. But for her, it’s much more rewarding to show customers amazing experiences that can help them enrich their own lives.”

Cecile – Manager, Computer Vision / Machine Learning Hardware Acceleration

“Cecile and her team develop the software layers that enable hardware acceleration for neural networks on Apple platforms, delivering real-time performance for a variety of applications. She attributes these great customer experiences to some inspiring collaboration among a diverse group of people at Apple.”

Melissa – Genius

“Before she joined the Apple Store, Melissa thought of herself as more of a people person than a tech person. But she was eager to learn and today she’s certified to repair Apple hardware — although she considers her customer experiences the most rewarding part of her day.”

Sujin – Expert, Apple Highcross

“Sujin loves photography, especially portraits. And that affinity for exploring the person-to-person connection is what drew her to a role at the Apple Store. She learns from customers and they learn from her.”

Harriet – Creative Pro, Apple Regent Street

“Art was always a personal passion for Harriet and now it’s a professional passion. She brings what she loves to her role at the Apple Store, helping customers discover new ways to express their creativity.”

Suzie – Manager, Acoustic Prototyping team

“Suzie explores new ways to push the limits of audio technologies. For example, she developed some of the Apple HomePod prototypes that helped define the precise placement of the tweeter array ports — to design high-fidelity sound for listeners, even as they move around the room.”

Giulia – Engineering Manager, Natural Language Processing Team

“Giulia and her colleagues teach machines to recognise patterns such as numbers, images or words, including over 30,000 handwritten Chinese characters. Collaborating with her team and other groups at Apple also helps her stay at the forefront of her field.”

Shravan – Manufacturing Design Engineer

“Shravan and his team help bring Apple’s bold design visions to the real world. They develop processes that can go beyond Apple’s present product needs to become part of Apple’s manufacturing future. He develops innovative approaches toward CNC machining, joining technologies, lasers, robotics, assembly and more — but Shravan believes his most valuable tool is creativity.”

Ehsan – Engineering Manager, Sensing Product Design team

“For Ehsan, it’s the customer’s touch that matters most. His team is responsible for the mechanical design and deployment of next-generation touch, optical and motion-sensing technologies within Apple products.”

Santa – Specialist, Apple Regent Street

“For Santa, music is a constant exploration of fresh ideas and he brings that passion for discovery to his role at work. Learning new things is what the Apple Store is all about — for customers and employees alike.”

Chris – Creative Pro, Apple Country Club Plaza

“As a musician, Chris appreciates how music can bring people together in a shared experience. In fact, it’s one of his favorite things about his job. The opportunity to help others explore their own creativity is why he joined the Apple Store team.”

Jeronimo – Technical Specialist

“When Jeronimo started at the Apple Store, he wasn’t sure he had the tech skills needed, but he found out that personality was even more important. Thanks to coaching and mentoring, he’s brought his skills to life, making connections with customers and his team members.”

Jason – Manager, Wireless Software Engineering team

“Jason leads a team that integrates Bluetooth technology into Apple products. They helped design the first Mac with totally wireless input devices. They’ve built innovative features such as Handoff and Instant Hotspot. And they were essential in the creation of AirPods.”

Apple and women in tech

On the surface, this is Apple’s love letter to engineers.

But I also see a company that focuses on diversity and helping people with disabilities by leading by example by creating a picture of what’s possible (especially the Mariana clip). It is no coincidence that nearly all of the aforementioned promotional videos feature women.

As the issue of women’s leadership in Silicon Valley has been all over the news for a long time, Apple seems to be making a proactive effort that they’re being very transparent about. Just recently, for example, the Apple Women’s Entrepreneur Camp has wrapped up its first year and is now accepting new applications for the next cohort in 2020.

Your two cents

What do you make of these videos?

Let us know by posting your thoughts in the comments down below.