Just in time for today’s launch of the Apple Watch Series 4, Apple has released a new ad featuring its latest wearable device. The 30-second video, titled “Better You” is launching online, and no doubt will be arriving on a television screen near you soon.

The ad features a guy and his many doppelgängers running and swimming with the Apple Watch Series 4. In the end, there’s the tagline “there’s a better you in you.”

Under the description for the ad are the words, “Introducing Apple Watch Series 4. Fundamentally redesigned and re-engineered to help you stay even more active, healthy and connected. It’s all new. For a better you.”

You can enjoy this and other Apple Watch films and ads on the Apple website.

The Apple Watch Series 4 arrived in stores today, Sept. 21 alongside the iPhone XS and iPhone XS Max.

Did you buy an Apple Watch Series 4 today?