Former Viacom & Broadway Video executive Kelly Costello joins Apple

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Apple has hired formed Broadway Video and Viacom executive Kelly Costello, who is joining the Cupertino firm’s growing worldwide video team as a business affairs executive.

Variety reported yesterday that in her role Costello will be reporting to Philip Matthys, whom Apple hired last December as its head of business affairs for worldwide video.

Before joining Apple, Costello served as executive vice president for Lorne Michaels’ Broadway Video, overseeing legal affairs, business deals and agreements for the popular series “Portlandia” and “Documentary Now!,” along with multiple stand-up comedy specials.

Prior to that, she had served for nearly seven years at Viacom in various roles, most recently as their vice president of business and legal affairs for the Music and Entertainment Group.