So far, Apple has avoided mass layoffs that have plagued its rivals by implementing a series of cost-cutting measures, some of which are pretty harsh.
As Apple and Meta poach top talent from each other, Apple is reportedly awarding significant stock bonuses to key engineers as an incentive to stay with the company.
After successfully hiring Google's search and artificial intelligence chief John Giannandrea, now Apple's Senior Vice President of Machine Learning and AI Strategy, the company has failed to lure Ben Gomes, who was Giannandrea’s top search deputy at the time.
In response to a petition calling for an investigation into the hiring of Antonio García Martínez, Apple has now confirmed that he's no longer working at the company.
STORY HIGHLIGHTS:Apple has fired Antonio García Martínez over comments in his book. 2,000+ Apple employees signed a petition calling for his firing. At Apple, women make up 40 percent of the workforce. Half of the workforce at Apple is white. 27 percent of Apple's workforce is Asian. Apple fires Antonio García Martínez
The Verge has the story:
Shortly after the petition began circulating internally at Apple, Martínez’s Slack account was deactivated. The ad platforms team was called into an emergency meeting where it was confirmed Martínez would no longer be working at the company.
An Apple spokesperson said the following in a statement to the press:
At Apple, we have always strived to create an inclusive, welcoming workplace where everyone is respected and accepted. Behavior that demeans or discriminates against people for who they are has no place here.
García Martínez, Facebook's former ad executive, joined Apple's App Store and Apple News Advertising team just a few days ago.
Just a few hours after news broke of his hiring, Apple employees began to circulate a petition calling for an investigation into his hiring. At issue here is García Martínez's controversial book “Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley.”
In addition to covering his tenure at Facebook—where the author worked from 2011 to 2013 as a member of the company's ad product team—the book compares Silicon Valley to the “chaos monkeys” of society by using some strong racist, sexist language.García Martínez's misogynistic book
In particular, the book spreads misogynistic viewpoints regarding women in San Francisco. In one of the book's passages, García Martínez calls women who live in the Bay Area “soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit.”
Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit. They have their self-regarding entitlement feminism, and ceaselessly vaunt their independence, but the reality is, come the epidemic plague or foreign invasion, they’d become precisely the sort of useless baggage you’d trade for a box of shotgun shells or a jerry can of diesel.
In another paragraph, the author writes inexplicably that women in Silicon Valley “can’t make eye contact with a man while going down.”Apple employees sign a petition
An Apple employee drew attention to the quote on Twitter by commenting that it’s so “exhausting” being a woman in tech, “sitting opposite men who think because of my gender, I am soft and weak and generally full of shit.”
More than 2,000 Apple employees signed the petition calling for an investigation into the hiring of García Martínez before it made the news yesterday.
Here's an excerpt from the petition:
His hiring calls into question parts of our system of inclusion at Apple, including hiring panels, background checks, and our process to ensure our existing culture of inclusion is strong enough to withstand individuals who don’t share our inclusive values.
Women, for those wondering, make up 40 percent of the workforce at Apple but only 23 percent of the research and development teams.
Apple has hired a former Facebook product manager to join its ad platforms product engineering team, indicating the Cupertino giant's advertising ambitions are growing.
Just as it began selling combined access to CBS All Access and Showtime for a discount last month, Apple's latest hire suggests that the Cupertino company may explore selling a wider bundle of channels through its Apple TV+ video-streaming service.
It hasn't even been a year since the $10 per month Apple News+ service launched in the US, UK, Australia and Canada and already its head of business Liz Schimel is out. Schimel was president of international business at magazine publisher Conde Nast prior to joining Apple in 2018. At Apple, Schimel oversaw relationships with advertisers and news publishers.
Apple has hired industry veteran Chris Thorne as its new chief marketing officer for the Beats brand following the rennet launch of the sporty PowerBeats Pro truly wireless earbuds.
Apple Music's strengthened its publishing arm with creative services head Lindsay Rothschild who arrives from Google where she led YouTube's songwriter and publisher relations.
Apple has hired Danielle DePalma, studio Lionsgate's former Executive Vice President of Worldwide Digital Marketing & Research, as its Senior Film and TV Series Marketing executive tasked with pushing the company's upcoming Apple TV+ video-streaming service.
Apple is rumored to be building an augmented reality headset that should release sometime next year, and now it has been revealed that the tech giant recently hired Arthur van Hoff, one of the co-founders of Disney-backed Jaunt VR, for its growing augmented reality team.
Google's artificial intelligence expert Ian Goodfellow has joined Apple's Special Projects Group as a director of machine learning.