New Apple ad shows off iPad Pro’s versatility as a computer replacement

Apple on Thursday published a new commercial for iPad Pro via its official YouTube channel.

Titled “What’s a Computer“ and running sixty seconds long, it challenges the definition of a PC whilst demonstrating various iPad Pro and iOS 11 productivity and multitasking features that make the Apple tablet a viable computer replacement for many people.

And here it is.

Song: “Go” by Louis The Child

“With iPad Pro + iOS 11, a post-PC world may be closer than you think,” reads the video’s description. The clip clearly follows Apple’s established concept which positions iPad Pro as the ultimate computer replacement.

I’ve generally been a big fan of iPad Pro advertising and think this video does a fine job of laying out the benefits of the tablet form factor in layman’s terms.

How do you like this ad?

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