As part of ongoing renovations, Apple’s flagship store on Fifth Avenue in Manhattan will feature a dedicated broadcasting booth for the company’s Beats 1 Radio station, according to a person familiar with the matter who spoke with MacRumors. It will be a “very unique area” for broadcasting Beats 1, said the source.
It’s unclear if the rumored booth will feature one of the existing Beats 1 anchors.
For context, Beats 1 Radio currently broadcasts out of Los Angeles, New York City and London. New York City anchor Ebro Darden, who appears to broadcast from a studio in the Chelsea neighborhood of Manhattan, may broadcast his Beats 1 Radio show in front of a live audience visiting Apple’s flagship store.
The Fifth Avenue outlet has been closed for renovations since January 20. When finished, the revamped store will feature Apple’s next-generation retail layout and over twice as much square footage as before.
Apple’s Vice President of Apps and Content, Robert Kondrk, and Apple Music’s content boss, Larry Jackson, told The Verge last month that Beats 1 is the biggest radio station in the world. Drake’s latest project, for example, was streamed 89.9 million times in just 24 hours of being available on Apple Music.
“It’s the biggest radio station in the world. There’s no way you’re going to find another station that has as many concurrent listeners and audience-wise as Beats 1, period,” Jackson said.