Tim Cook announced at the September 7th keynote that the Apple Watch is currently the #1 selling smartwatch in the world and ranks as the #2 watch brand in the world, right behind Rolex.
But all products can’t stay the same forever, and Apple is moving forward with an all-new Apple Watch Series 2.
The Apple Watch Series 2 looks very similar to the first-generation device, but it comes with major improvements to water resistance with a resistance up to 50 meters below the surface. Apple has significantly improved upon the openings where water could find its way into the device and re-engineered them to make them more resistant.
A second-generation display will be integrated into the new device that’s twice as bright as the first-generation Apple Watch. With its 1,000 nit display, it will be much easier to see in the daylight while you use it throughout the day.
Apple Watch Series 2 comes with the rumored GPS hardware integrated inside, which lets you perform more map-based functions right from your wrist, making the Apple Watch Series 2 a useful navigation device.
Apple Watch Series 2 will also come in all the same materials as the original Apple Watch did, but it will also come in a new white ceramic material, which has a smooth and shiny surface that’s up to four times the hardness of the stainless steel model.
In addition new a new material, Apple also teamed up with Nike to release a new Apple Watch Nike+ model, which is built around runners. It includes a custom Apple Watch band with stylish perforations.
Apple Watch Series 2 will run watchOS 3, the new firmware for Apple’s wearable smartwatch that ships this Fall with new features like Breathe, instant-open apps, new watch faces, and more.
Apple Watch Series 2 will be available for pre-order on September 9th starting at $369, and will be available on September 16th. Apple has also bumped up the original Apple Watch hardware to dual-core CPU specs and re-branded it the Apple Watch Series 1. This version will start at $269.
The Apple Watch Nike+ will be available to order in late October.