beats pills

Beats Electronics posted a new video to its Twitter account this evening called ‘Apple and Beats.’ The ad appears to be a continuation of today’s¬†celebration festivities, but oddly enough, no one in the spot actually gets to celebrate.

The clip features Beats Pill mascots¬†Mikey and Tina, and Apple’s sassy digital assistant Siri.¬†Apparently Dr. Dre is throwing a party to mark¬†the Beats deal being completed, but Siri won’t give up directions because it’s by “invitation-only.”

UPDATE: The original tweet from Beats has been deleted and the video has been pulled.

Here’s the clip via 9to5Mac:

https://www.youtube.com/watch?v=cK4MYERlCS0

Admittedly it’s a strange ad, but there¬†could¬†be a few inside jokes here. For one, there’s Dr. Dre’s¬†not-so-official video confirming the Beats deal. Then there’s Apple’s track record¬†of secrecy. And we’ve all heard Siri say that¬†before.

Earlier today, Apple¬†posted a message on its website “welcoming Beats to the family.” Apparently the $3 billion acquisition, which was first announced two months ago, was finalized today with¬†the approval of United States regulators.