Apple launches new ‘Browse by Category’ section in App Store

browse by category

Apple has introduced a new section in the App Store entitled ‘Browse by Category.’ Available in the Featured section of both the iOS and desktop versions of the App Store, the new area makes it easier for users to discover and browse app categories.

While users have long been able to browse apps by category, the past experience was fairly truncated: users had to click on the Categories label in the upper left hand corner and scroll through a drop-down menu. This way is far more visually appealing…

Once you click on one of the sections shown above, you’re taken to a page with apps from the category. Each page is broken down into various sections, such as Featured Apps, Best New Apps, Collections and various other category-specific groupings.

app store food and drink

The new Browse by Category section is yet another move in Apple’s efforts to improve discoverability in its App Store. And there are several more changes coming in iOS 8 this fall, including a new ‘Explore’ tab, trending searches and related searches.

Apple announced at WWDC that there are now over 1.3 million apps in the App Store, and over 300 million people visit the App Store per week.