LG is hoping to make it easier for users to beam media to their televisions, with a new SDK it's making available to developers to integrate into apps on iOS and Android.
Smart TVs have historically been one of the most closed platforms out there, with manufacturers developing features for only their own TVs and set-top boxes, and not the broader market - example being Apple's AirPlay. LG is changing this with its new Integrate Connect SDK, a standard to place into mobile apps to beam media across multiple platforms onto the big screen.