Apple this evening launched a new privacy site in an effort to increase transparency on how it protects user data, and to educate users on how they can better protect themselves. Additionally, Tim Cook has posted an open letter to Apple Customers detailing the various sections of the new site, as well as Apple's stance on user privacy.
The move follows recent bad publicity for Apple, in which its laxed iCloud security measures were blamed for the hacking of high profile celebrity accounts, which resulted in a slew of nude photos being leaked. The company maintains that its servers were never breached, but Tim Cook promised to double down on security anyway.