iPad users prefer landscape mode, late night Facebooking


A new report on how tablet users view their devices and at what times reveals several interesting preferences. Among the most notable discovered by one web application: iPads remain the most-used tablets, particularly in landscape mode at around 10pm during the weekdays. The findings also show tablets other than Apple’s device attracting usage in the single-digits…

According to OnSwipe (via AppleInsider), which produces an application making web sites more usable by touch devices, the iPad accounts for 94.1 percent of users.

Amazon’s Kindle Fire has just 4.1 percent of users, with Android tablets just 1.4 percent of OnSwipe’s users.

In one of those results that tend to confirm your own belief, the company’s report on monthly usage found more than half of tablet owners – 59.8 percent – prefer landscape mode over portrait mode, which registered just 41.2 percent of OnSwipe users.


The company built on previous research that showed tablets are often used at home and after work. This new report finds 10pm is prime tablet usage time, particularly Monday-Wednesday.

While iPads are online, they rack up 223 percent more page views than iPhone owners. In terms of online usage, Facebook continues to be a popular destination.

Onswipe chart (iPad, portrait or landscape)

More than 45 percent of tablets visited the social media giant, while Twitter accounted for 18 percent of visits and Pinterest with twelve percent. Email, however, still reigns supreme: 54.8 percent of sharing is done through mailing, leading second-place Facebook.