Whenever Apple releases new software, consumers rush to give it a try. Now the average Apple user wants in on pre-release software once the domain only of developers and others paid to ensure everything is in order.
There has been such interest in the changes made to iOS 7 that this so-called ‘beta’ software is being adopted at a faster pace than test versions of iOS 6, one company noted Tuesday.
More than twice as many iPhones are online with the beta version of iOS 7 than was the case when the pre-release version of iOS 6 was made available to developers, according to a company which optimizes websites for mobile users.
Why the heightened interest in software declared not ready for mass use? How is Apple responding to this trend?