Macotakara, the pretty reliable Japanese blog, relayed a MM Research Institute study today which pegged Apple’s iPhone sales in Japan for the fiscal year 2011 at 7.25 million units. According to Apple’s Q1 2012 earnings, the company shipped 35.1 million iPhones worldwide.
Unfortunately, Apple doesn’t divulge iPhone unit sales on a per-country basis and only breaks down sales by region such as Asia-Pacific, North America, Europe and so forth…
According to the MM Research Institute study, pointed to by the Macotakara blog:
Research Institute released “General situation of mobile handsets shipment in Japan at 2011″. According to this MM Research Institute report, the number of iPhone sales reached 7.25 million units in Japan at 2011.
Amount of shipment of cell-phone was 42.74 million, which was 13.5% bigger than 2010, and smart-phone sales was 24.17 million in amount. In this market, Apple occupied 7.25 million (17% of all mobile phone sale) and got 2nd position by handset maker.
Focusing on smartphone market, Apple got 1st position as 30% share by handset vendor. Androids got 69% share by platform, and iOS got 30%.
Per latest comScore metrics, the iPhone outgrew Android in Japan during the three months ending in February.
Apple’s phone climbed 1.3 percentage points to take a 34.2 percent share of the 19.3 million smartphones that shipped in Japan during the quarter. At the same time, Android’s market share was 61.4 percent, a 0.3 percentage point increase.
Together, the two platforms accounted for a staggering 95.6 percent of all smartphones sold in Japan. Just one in five own a smartphone in the 128 million people market.
Another study has Apple becoming the top consumer brand in Japan, largely thanks to iPad’s popularity.